Think of the Trailblazers podcast like the Cosmos TV series, but for tech. It follows best-selling author, Walter Isaacson as he uncovers the unexpected stories behind digital disruption. We just had to show people why they should tune in.

PODCAST Trailer Video

2018 Addy: Bronze
2018 Creative Pool Annual: Shortlist

CD: H. Gilbert, AD: A. Nield, CW: S. Rostohar

PROMOTING THE PODCAST IN SOCIAL

Two seasons worth of social for a podcast is a lot — especially when you're creating more than 15 posts per episode with everything from videos and GIFs to Instagram stories. Here's just a handful (you're welcome), showing how we helped the Trailblazers podcast series surge past the 2 million download mark.

During International Podcast Day, we took over Dell Technologies Twitter channel to celebrate and promote every episode of Trailblazers with our own brand of short, gif-like #DYK videos.

AD: A. Nield, CW: S. Rostohar