The Trailblazers podcast follows best-selling author, Walter Isaacson as he uncovers the unexpected stories behind digital disruption. We just had to show people why they should tune in.
CD: H. Gilbert, AD: A. Nield, CW: S. Rostohar
PODCAST Trailer Video
2018 Addy: Bronze
2018 Creative Pool Annual: Shortlist
PROMOTING THE PODCAST IN SOCIAL
Three seasons worth of social for a podcast is a lot — especially when you're creating more than 15 posts per episode with everything from videos and GIFs to Instagram stories. Here's just a handful (you're welcome), showing how we helped the Trailblazers podcast series surge past the 2 million download mark and be among the top 1% of podcasts.
During International Podcast Day, we took over Dell Technologies Twitter channel to celebrate and promote every episode of Trailblazers with our own brand of short, gif-like #DYK videos.