Microsoft asked us to get people talking about its biggest launch event ever — Windows Phone 8. We created an all-in-one experience for everything Windows Phone that included a live stream the launch event, real-time conversations, and on-demand product information — resulting in more than 30 million impressions on Twitter and Facebook.

Pre-launch, we streamed videos teasing new devices and features coming in the new release.

We live-streamed the entire event. Immediately following, visitors could see demos of new features and reactions — all without leaving the experience.