I can close my eyes and see the brief for this. It was probably riddled with phrases creative teams mumble in their sleep, such as "Make the brand more human", "be authentic", and "make it shareable".
The video below is how you make Strategists and Creative Directors smile from ear-to-ear. They use coffee to tell a story that really happens to people at coffee shops everywhere. And, more importantly, it makes me want a latte.