I found an old notebook from when I was 16 that includes some of the very first ads I ever came up with. Rather than burning the notebook so nobody finds out how bad they are, I'm making a series of posts where I set them free. Then, tear them to shreds with my words.
Remember how I had some hope for you in the last concept? Yeah,
I like how you wrote a spot for the body spray and printed out a google image for the shampoo. Nice attention to detail. Also, I don't think the client will want the product (which should be the star) thrown to the ground violently.
One line of non-dialogue and a terrible wrap-up line doesn't count as copy. Go back and try again. At least make the wrap-up line clever. That is, once you rethink this whole